This company supplies critical metals like Gold, Platinum, and Cobalt by recovering them from obsolete electronics and post-industrial scrap. They utilize AI for efficient precious metal content identification in sorted components like PCBs and Li-Ion batteries. Their systemic approach provides traceable, clean material sources for electromobility and energy transformation sectors while managing e-waste responsibly.
Funding
$142K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The increasing demand for critical materials in electromobility and energy transformation sectors relies heavily on traditional mining practices, leading to environmental destruction, unethical labor conditions, and supply chain risks. The current e-waste management systems often lack the efficiency and transparency needed to recover valuable materials from obsolete electronics effectively.
Solution
NIU NIU provides a circular e-waste management system that recovers critical metals from end-of-life electronics and post-industrial scrap using AI-powered material identification. The company offers a traceable and environmentally responsible supply of recycled materials, including lithium, cobalt, and platinum, to OEMs and precious metal refineries. By focusing on e-waste as a resource, NIU NIU minimizes reliance on traditional mining, promotes a circular economy, and ensures compliance with environmental and social governance (ESG) standards. The system addresses key barriers in e-waste recycling by providing presorted components for maximized metal recovery and transparent reports for OEMs to quantify their environmental impact.
Target Audience
The primary target audience includes precious metal refineries seeking reliable and clean sources of valuable materials, and electronics producers (OEMs) aiming to improve their ESG performance and ensure responsible e-waste management.
Features
- AI-driven identification of precious metal content in e-waste streams
- ISO-certified e-waste management processes with transparent toxics management
- Supply of presorted components, including printed circuit boards, microprocessors, and Li-Ion batteries
- ESG-oriented reporting for electronics producers, aligned with end-of-life transparency and regulatory compliance
- Environmental education program ("Reinicia el Ciclo") to raise awareness about e-waste and promote climate action