Ninyes provides a managed resale-as-a-service platform that enables fashion brands to integrate a buy-back system for second-hand clothing, along with logistics, marketing, and sales support across multiple channels. This solution addresses the need for sustainable revenue streams by facilitating the resale of pre-loved items, enhancing brand visibility, and promoting responsible consumption.
Funding
$330K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fashion brands face increasing pressure to adopt sustainable practices and reduce textile waste. Consumers are also seeking ways to participate in a circular economy by reselling or recycling their used clothing. However, brands often lack the infrastructure and expertise to manage a resale or buy-back program effectively.
Solution
Ninyes offers a managed resale-as-a-service (RaaS) platform that enables fashion brands to integrate a comprehensive buy-back system for second-hand clothing. The platform provides end-to-end support, including logistics, warehousing, handling, marketing, and sales across multiple channels. Ninyes facilitates the collection of pre-loved items, manages their refurbishment and resale, and integrates the resale process into the brand's existing online and offline sales channels. The system also handles voucher or store credit issuance for customers returning garments, incentivizing further purchases and brand loyalty. Furthermore, Ninyes ensures compliance with upcoming EU waste directives for fashion brands, offering recycling functions and data analytics to optimize the resale business.
Target Audience
Ninyes primarily targets fashion and lifestyle brands seeking to implement sustainable practices, generate new revenue streams from the second-hand market, and enhance brand visibility among environmentally conscious consumers.
Features
- Buy-back system integration for brands to accept second-hand clothes and accessories
- Logistics management, including collection, control, handling, and warehousing of used items
- Multi-channel sales support across the brand's online store, physical locations, and third-party marketplaces
- Voucher/store credit system for customers who return used clothing
- Recycling process aligned with EU Waste Directive requirements
- Data analytics dashboard to track resale performance and inform business decisions
- White-label/branded solution option