Niels is a strategy platform that guides teams step‑by‑step through innovation, product, service and process design, turning brainstorming into measurable business impact. Leveraging 20 years of expertise, the AI‑driven assistant offers over 50 pre‑built workshops, real‑time method guidance, and a unified workspace that centralizes tools, KPI dashboards (UX Score, NPS, Emotional Score) and expert concierge support. The result is a structured, data‑backed workflow from idea to impact without juggling multiple applications.
Funding
Funding not disclosed
Founders
Product
Problem
Product and innovation teams often juggle multiple disconnected tools and lack a structured, repeatable process for moving from idea generation to measurable business impact. This fragmentation leads to inefficient collaboration, unclear ownership, and difficulty tracking key performance indicators such as user experience or satisfaction.
Solution
Niels is a cloud‑based strategy platform that guides cross‑functional teams through the full lifecycle of innovation, design thinking, agile, and product management. An AI‑driven assistant knows the underlying methodologies and provides real‑time, context‑aware recommendations, while more than 50 pre‑designed workshops supply step‑by‑step guidance for each objective. The platform integrates directly with Miro and Figma, allowing users to work on existing design boards without switching applications. All project data, activities, and status are centralized in a single workspace, and a dashboard continuously displays KPI such as UX Score, NPS, Emotional Score, and experience debt. Teams can define their product context, generate a tailored work plan, run guided workshops, collect results, and monitor impact without leaving the platform. An on‑demand concierge service offers expert assistance when users encounter roadblocks.
Target Audience
Primary users are product managers, designers, innovation leads, and cross‑functional product teams in medium to large enterprises that need a unified framework for developing, testing, and measuring product initiatives.
Features
- AI‑driven assistant that adapts guidance to the specific product context and stage
- Library of 50+ guided workshops covering design strategy, design thinking, agile sprints, and product management
- Native integration with Miro and Figma boards for seamless design collaboration
- Centralized dashboard that visualizes real‑time KPI (UX Score, NPS, Emotional Score, experience debt) and project status
- Single workspace that consolidates projects, activities, timelines, and deliverables, eliminating the need for multiple tools
- Concierge expert service that resolves blockers and provides methodological advice on demand
- Ability to create, assign, and track tasks, milestones, and deadlines within the platform