Nidy Media
Nidy Media offers Bob, a unified marketing measurement platform for B2C and e-commerce brands. Bob connects paid channels, web traffic, and sales data into one system, combining MMM, attribution modeling, and incrementality analysis to calibrate budgets against actual sales impact. The platform integrates with external LLM setups via MCP, enabling use within tools like Claude and Codex.
- Data & Analytics
- Advertising Technology
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
B2C and e-commerce brands struggle to understand which marketing channels actually drive sales, as data is scattered across paid channels, web analytics, and sales systems. Fragmented reporting makes it difficult to calibrate budgets effectively, leading to misallocated spend and unclear return on investment.
Solution
Bob unifies all marketing channels, web traffic, and sales sources in one system, syncing data daily and modeling it once. The platform provides marketing mix modeling (MMM), attribution modeling, and incrementality analysis to calibrate budgets against what actually moves sales. Users can build reports and briefs around specific goals, with charts included, in minutes rather than hours. Bob also integrates with external LLM setups via MCP, enabling teams to access the same data and measurement within their existing workflow tools such as Claude or Codex.
Target Audience
Primary customers are B2C and e-commerce brand marketers and analytics teams who need a unified view of marketing performance across paid channels and sales data.
Features
- Unified data connection across paid channels, web traffic, sales sheets, and CSVs with daily synchronization
- Combined MMM, attribution modeling, and incrementality analysis for calibrated budget allocation
- Automated report generation with goal-based briefs and pre-built charts
- Marginal return visualization showing incremental sales impact per additional spend
- MCP (Model Context Protocol) integration allowing use within Claude, Codex, Cursor, and similar AI coding environments