Nickname is a marketplace that lets brands create and manage UGC and influencer marketing campaigns using AI‑driven tools. Brands can design briefs, select verified creators, forecast reach and cost, and handle contracts, payments, and reporting all in one platform, with access to over 10,000 creators and real‑time performance metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to create authentic user‑generated content and influencer campaigns at scale because sourcing creators, negotiating contracts, and forecasting performance require time‑intensive manual processes.
Solution
Nickname is a marketplace that streamlines the end‑to‑end workflow for UGC and influencer marketing. Brands generate AI‑assisted briefs, select from a vetted pool of over 12,800 creators, and manage communication, content review, contracts, and payments within a single platform. Real‑time metrics and cost forecasts let marketers evaluate reach and budget before launch, while secure payment processing and contract signing reduce administrative overhead. The platform supports multiple campaign types—including UGC ads, influencer reach, performance‑based affiliate, and product‑exchange programs—enabling brands to launch and optimize campaigns in minutes.
Target Audience
Primary customers are mid‑size to large brands and marketing teams that run digital advertising, social media, and performance‑based campaigns and need a scalable solution for creator sourcing and campaign management.
Features
- AI‑driven campaign creator that transforms brief ideas into structured briefs and predicts reach and cost
- Integrated creator marketplace with verified UGC creators and influencers, searchable by profile and audience fit
- In‑app chat and content review tools for seamless coordination and approval of creator assets
- Real‑time performance dashboards showing metrics, forecasts, and post‑campaign reporting
- Built‑in contract signing and secure card‑based payment processing with automated invoicing
- Support for diverse campaign models: UGC content, influencer amplification, performance‑based affiliate, and product‑exchange collaborations