Nickelytics provides location intelligence and mobile attribution services for out-of-home advertising campaigns. The platform measures the effectiveness of OOH media by connecting ad exposure to subsequent consumer behavior, such as store visits or website traffic. This data allows advertisers to optimize media spend and demonstrate clear return on investment for their physical advertising placements.
Funding
$1.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EBHVIVFounders
Product
Problem
Traditional out-of-home (OOH) advertising lacks granular targeting and real-time performance data, making it difficult for businesses to optimize campaigns and accurately measure ROI. Static billboards and untracked vehicle wraps offer limited insights into audience reach and engagement.
Solution
Nickelytics provides a data-driven OOH advertising platform that leverages mobile assets like gig economy vehicles and autonomous delivery robots to deliver hyper-local, targeted campaigns. The platform combines physical advertising with digital retargeting, allowing businesses to reach specific audiences and track campaign performance in real-time. By integrating location data, impression tracking, and retargeting capabilities, Nickelytics enables brands to optimize their OOH spend and drive measurable results. The platform's analytics dashboard provides insights into audience demographics, engagement metrics, and attribution data, empowering marketers to make data-driven decisions and maximize campaign effectiveness.
Target Audience
The primary target audience includes marketing teams at brands and advertising agencies seeking data-driven, hyper-local OOH advertising solutions with measurable ROI, as well as businesses looking to enhance brand visibility and engagement within specific geographic areas.
Features
- Hyper-local targeting based on demographics, location, and real-time traffic patterns
- Mobile advertising assets including car wraps, truck-side ads, and delivery robot wraps
- Digital retargeting capabilities to extend the reach of OOH campaigns online
- Real-time data analytics dashboard with impression tracking, engagement metrics, and ROI reporting
- Integration with digital out-of-home (DOOH) networks for amplified reach
- Customizable campaign management tools for easy setup, monitoring, and optimization
- Attribution modeling to measure the impact of OOH advertising on online conversions