NextName provides a platform for college athletes to create and sell digital collectibles, allowing them to monetize their Name, Image, and Likeness (NIL). The platform facilitates the creation, marketing, and sale of these digital assets, connecting athletes with fans and collectors.
Funding
Funding not disclosed
Founders
Product
Problem
College athletes often lack the resources and platforms to effectively manage and monetize their Name, Image, and Likeness (NIL) rights. Brands also face challenges in identifying and connecting with relevant athletes for marketing campaigns, leading to inefficient and less impactful partnerships.
Solution
NextName provides a platform designed to connect college athletes with brands, facilitating NIL monetization and marketing opportunities. The platform enables athletes to amplify their personal brand through content creation, secure brand partnerships aligned with their values, and earn through affiliate marketing. For brands, NextName offers end-to-end campaign services, including athlete matching based on brand values, campaign activation through various channels, and performance tracking. By streamlining the NIL process, NextName aims to make it more accessible and rewarding for both athletes and brands, fostering authentic connections and maximizing campaign impact.
Target Audience
NextName targets college athletes seeking to monetize their NIL rights and brands looking to engage with college athletes for marketing campaigns.
Features
- Athlete matching based on interests, lifestyle, and brand values
- "Who's Next" interview series to boost athlete visibility and personal brand
- Brand partnership opportunities with local and national businesses
- Affiliate marketing program for athletes to earn commission on product sales
- End-to-end NIL campaign management for brands, including strategy, content creation, and execution
- Athlete network with detailed insights on location, sport, interests, and social engagement
- Scalable and flexible programs for one-off or long-term collaborations
- Geo-targeted and school-specific promotion options