Nextbest aggregates real Reddit discussions to recommend skincare products, letting users see what the community actually prefers without influencer or paid placement bias. The platform surfaces trending items, deals, and ingredient mentions—such as ceramides—based on thousands of thread mentions, helping shoppers build routines backed by authentic user feedback.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking effective skincare products often rely on fragmented advice from influencers, brand marketing, or limited reviews, making it difficult to determine which items truly perform well for specific skin concerns.
Solution
Nextbest aggregates real-time discussions from major skincare subreddits such as r/SkincareAddiction, r/AsianBeauty, and r/tretinoin to generate data-driven product rankings. By analyzing mention frequency and sentiment across thousands of threads, the platform provides curated lists that reflect genuine community experiences without influencer or paid placement bias. Users can explore trending products, filter recommendations by skin concerns, and audit their personal routines against aggregated Reddit feedback. The service also highlights ingredient trends and offers direct links to purchase options, enabling informed decisions based on collective user insights.
Target Audience
Primary users are skincare enthusiasts and consumers looking for evidence-based product recommendations, as well as dermatology clinics or beauty retailers seeking aggregated community sentiment to inform product curation.
Features
- Automated extraction and sentiment analysis of over 38,000 Reddit threads to quantify product popularity and effectiveness
- Dynamic ranking of products by skin concern (e.g., acne, barrier, dehydration) with mention counts and sentiment scores
- Real-time trending and deal sections that surface currently popular and discounted items
- Ingredient-focused insights showing how often specific components (e.g., ceramides) appear in community discussions
- Routine audit tool that matches a user’s product list to Reddit sentiment, indicating strengths, weaknesses, and suggested additions
- Direct purchase links to major retailers with price comparisons and discount information