The startup operates a digital advertising network that connects brands with students through a platform that facilitates the distribution of promotional materials and job opportunities. By leveraging out-of-home advertising and social media engagement, the company enhances brand visibility and consumer interaction within the student demographic.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to effectively reach and engage with the young adult demographic, particularly students, in a trusted and relevant environment. Traditional advertising methods may not resonate with this audience, leading to wasted ad spend and missed opportunities for brand building.
Solution
Next-Gen Media operates a digital out-of-home (DOOH) advertising network that connects brands with young people where they live and study. By partnering with education and university accommodation providers, Next-Gen Media has established a network of full-motion digital screens in high-traffic areas frequented by students. This network delivers targeted advertising in a trusted media environment, ensuring high visibility and engagement. The platform provides a centralized system for managing and updating content remotely, allowing for real-time announcements and event promotions.
Target Audience
The primary target audience includes brands and advertising agencies seeking to connect with the Gen Z and young adult demographic, as well as education and university accommodation providers looking to enhance internal communications and enrich student life.
Features
- Network of over 400 full-motion digital screens in high footfall areas of student accommodations and educational institutions.
- Reach of over 7 million daily impressions across 65 towns and cities.
- Data-driven planning using insights to measure performance and optimize campaigns.
- Interactive customer journey tools via touch-screen features.
- Centralized, secure dashboard for remote content updates and scheduling.
- VETO process with accommodation partners to approve or reject branded artwork.
- Carbon neutrality commitment by 2030 through carbon avoidance projects and tree planting.