Next Checkout provides hotels with a solution to capture and nurture website visitors during the research phase, turning early interest into direct bookings. By collecting contact information and delivering personalized follow‑up communications, the platform helps hotels stay top‑of‑mind and reduce reliance on OTAs, improving conversion rates that typically sit below 2%.
Funding
Funding not disclosed
Founders
Product
Problem
Hotel websites receive high traffic from marketing efforts, yet the majority of visitors leave without making a direct booking, resulting in conversion rates below 2%. Travelers typically spend weeks researching and comparing options before committing, during which they often shift their attention to online travel agencies (OTAs) that remain top‑of‑mind.
Solution
Next Checkout provides a middle‑of‑funnel engagement platform that captures visitor interest early in the research phase and nurtures it until the traveler is ready to book. By embedding personalized, data‑driven prompts and follow‑up communications on the hotel’s site, the solution keeps the brand visible throughout the comparison period. It integrates with the hotel’s existing booking engine to collect contact information and preferences without disrupting the user experience. Automated email and retargeting sequences remind prospects of the hotel’s value proposition and exclusive direct‑booking benefits. The platform delivers analytics on visitor behavior, enabling hotels to refine messaging and reduce reliance on costly top‑of‑funnel advertising.
Target Audience
Primary customers are mid‑size to large hotel brands and independent properties that manage their own websites and seek to increase direct bookings while lowering dependence on OTAs.
Features
- On‑site interest capture widgets that collect visitor email and stay preferences during browsing
- Automated, personalized email and retargeting campaigns that re‑engage prospects over days or weeks
- Integration with existing property management and booking systems for seamless direct booking flow
- Real‑time analytics dashboard showing funnel drop‑off points, engagement metrics, and conversion impact
- A/B testing tools for optimizing messaging, offers, and timing of follow‑up communications