Nexoya offers an AI‑powered platform that automates marketing budget allocation and campaign optimization, enabling brands to boost key performance metrics without manual effort. Its one‑click budget rebalancing and predictive analytics have helped customers achieve up to 72% higher conversion rates and 23% more purchases within months. By integrating directly with existing ad channels, Nexoya streamlines workflow for marketing teams, delivering measurable growth and time savings.
Funding
$1.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SFounders
Product
Problem
Marketers often manage multiple advertising channels using manual spreadsheets and static budget plans, leading to inefficient spend allocation, poor attribution, and missed conversion opportunities.
Solution
Nexoya offers an AI‑powered platform that aggregates data from over 40 channel integrations, applies privacy‑safe regression‑based attribution, and continuously learns from weekly micro‑experiments to predict and optimize campaign performance. The system automatically reallocates budgets across channels to meet defined ROAS or cost‑sales targets, while providing scenario simulation tools that let users model the impact of budget changes before execution. Results and insights are presented in unified dashboards with funnel‑level views, metric correlation analysis, and one‑click budget rebalancing, enabling marketers to make data‑driven decisions without manual optimization effort.
Target Audience
Primary customers are performance marketers and digital advertising teams at mid‑size to large enterprises who run multi‑channel paid campaigns and need automated, data‑driven budget optimization.
Features
- Unified data aggregation from 40+ ad platforms and custom CRM imports, storing only aggregated, non‑personalized data for GDPR compliance
- AI‑driven attribution using regression‑based modeling that delivers actionable, campaign‑level insights within days
- Predictive performance forecasts that analyze millions of historical data points to estimate future KPI outcomes per portfolio, channel, or funnel step
- Automated cross‑channel budget allocation that continuously shifts spend toward higher‑performing campaigns to achieve target ROAS or cost‑sales ratios
- One‑click budget rebalancing and scenario simulation allowing users to test multiple investment levels and instantly see projected revenue impact
- Holistic portfolio funnel view and drill‑down dashboards for real‑time monitoring of spend, conversions, and trends across all channels
- Continuous learning through weekly micro‑experiments, improving model accuracy over time