The startup offers an advertising platform that utilizes gaming technology to create interactive and high-performance ads that load quickly and operate efficiently across various devices. This approach enables clients to produce lightweight and engaging advertisements that achieve superior engagement metrics compared to traditional methods.
Funding
$340K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Creating engaging and high-performing digital advertisements often requires complex HTML5 development, leading to heavy, slow-loading ads that can be costly and resource-intensive. Traditional methods may lack the interactivity needed to capture user attention and achieve desired engagement metrics across various devices and platforms.
Solution
NEXD offers a creative management platform that simplifies the creation of interactive, lightweight rich media and video ads, without requiring coding. The platform enables users to build programmatic ads that load quickly and operate efficiently across devices, leading to higher engagement and improved ad performance. With an intuitive, self-service interface, users can access a range of ad layouts and extra features to produce engaging advertisements. The platform also focuses on sustainability by optimizing assets and reducing CO2 emissions through efficient ad serving.
Target Audience
NEXD targets marketing teams, freelancers, and consultants who want to create engaging, high-performance digital ads without coding, as well as enterprises seeking sustainable and scalable advertising solutions.
Features
- Code-free ad creation with a drag-and-drop interface
- Access to over 50 desktop and mobile layouts
- Support for various ad types, including standard in-feed, mobile interstitial, interscroller, expandable, and lightbox ads
- Optimization of existing HTML5 banners for faster loading times
- Real-time analytics dashboard providing insights into user interactions, engagement, and CO2 savings
- Integration with major ad platforms (DSPs, SSPs, ad networks) through tag-based publishing
- AI-powered asset optimization for lighter ads and faster load times
- Option for custom ad creation services through Nexd Studio