NEX provides AI-driven marketing infrastructure that helps CPG brands manage paid social and retail advertising through a single platform, replacing fragmented vendor stacks. The system handles creative generation, media buying, and net-profit attribution across Meta, TikTok, Google, and Amazon, with clients seeing $60K+ annual vendor savings and 1.5-2x revenue growth in their first quarter.
Funding
Funding not disclosed
Founders
Product
Problem
CPG brands typically rely on six or more separate software vendors and agencies to manage marketing across different channels and creative types, creating budget inefficiencies and fragmented reporting. This vendor sprawl drags down budget performance, while self-reported platform attribution inflates revenue claims by roughly 51%, obscuring the true impact of each advertising dollar.
Solution
NEX builds marketing infrastructure for CPG brands, consolidating omnichannel social and retail media buying into a single vendor with one invoice. The platform leverages AI to generate brand-consistent static and video ad variants optimized for each network's format, manages a unified budget across Meta, TikTok, Google, and Amazon, and shifts spend daily toward net-profit contribution rather than reported ROAS. NEX runs the entire buying loop end to end with Level Three Autonomy—launching, scoring, and retiring creative automatically while only escalating decisions needing human input. The system provides full P&L tracking that calculates true revenue, accounts for all costs, and reports net profit, removing inflated attribution over-counts and proving the marginal value of every creative asset.
Target Audience
Primary customers are consumer packaged goods (CPG) brands that advertise across paid social and retail media channels and need unified, net-profit-optimized marketing management.
Features
- Unified budget management that allocates a single budget across Meta, TikTok, Google, and Amazon in real time based on performance
- AI-driven creative engine generating static and video ad variants engineered for each network's format, audience, and winning creative patterns
- Cross-channel optimization engine shifting spend toward the strongest net-profit contributors, not just reported ROAS
- Level Three Autonomy system running the complete buying loop end to end with user-set guardrails and human escalation only for high-stakes decisions
- Automated creative testing that launches, scores, and retires assets, scaling winning concepts and cutting fatigued ones before waste occurs
- Multi-touch attribution model that removes inflated platform-reported over-counts, demonstrating $390K in inflated revenue on a $950K investment as compared to self-reported data