NEX
NEX provides an all-in-one marketing infrastructure platform for CPG brands, consolidating omnichannel social and retail media buying, AI-driven creative generation, and full P&L tracking into a single vendor. The platform manages unified budgets across Meta, TikTok, Google, and Amazon, optimizing spend toward net profit rather than reported ROAS, and removes inflated self-reported attribution over-counts. NEX also runs the complete content supply chain, producing ads, emails, landing pages, and GEO insights from a single product scan.
- Advertising Technology
- Marketing Technology
- Artificial Intelligence
- Software Only
- Data & Analytics
- Retail Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
CPG brands typically rely on six or more separate software vendors and agencies to manage marketing across different channels and creative types, creating budget inefficiencies and fragmented reporting. This vendor sprawl drags down budget performance, while self-reported platform attribution inflates revenue claims by roughly 51%, obscuring the true impact of each advertising dollar.
Solution
NEX builds marketing infrastructure for CPG brands, consolidating omnichannel social and retail media buying into a single vendor with one invoice. The platform leverages AI to generate brand-consistent static and video ad variants optimized for each network's format, manages a unified budget across Meta, TikTok, Google, and Amazon, and shifts spend daily toward net-profit contribution rather than reported ROAS. NEX runs the entire buying loop end to end with Level Three Autonomy—launching, scoring, and retiring creative automatically while only escalating decisions needing human input. The system provides full P&L tracking that calculates true revenue, accounts for all costs, and reports net profit, removing inflated attribution over-counts and proving the marginal value of every creative asset. Additionally, NEX manages the full content supply chain, producing ads, emails, landing pages, and GEO insights from a single product scan.
Target Audience
Primary customers are consumer packaged goods (CPG) brands that advertise across paid social and retail media channels and need unified, net-profit-optimized marketing management.
Features
- Unified budget management that allocates a single budget across Meta, TikTok, Google, and Amazon in real time based on performance
- AI-driven creative engine generating static and video ad variants engineered for each network's format, audience, and winning creative patterns
- Cross-channel optimization engine shifting spend toward the strongest net-profit contributors, not just reported ROAS
- Level Three Autonomy system running the complete buying loop end to end with user-set guardrails and human escalation only for high-stakes decisions
- Automated creative testing that launches, scores, and retires assets, scaling winning concepts and cutting fatigued ones before waste occurs
- Multi-touch attribution model that removes inflated platform-reported over-counts, demonstrating $390K in inflated revenue on a $950K investment as compared to self-reported data
- Content supply chain covering ad creative (static, video, UGC), email management with CRM and flows, GEO rankings across LLMs, and Shopify/WooCommerce/Shopline landing pages