Newton Research provides specialized AI marketing analytics agents designed to automate complex workflows for brands, agencies, and publishers. These agents streamline processes from customer 360 analysis and audience management to campaign reporting and yield optimization. The platform enables users to execute advanced analytics, generate insights, and improve marketing outcomes with increased efficiency and accuracy.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketing teams often struggle with time-consuming manual processes for data preparation, analysis, and reporting, hindering their ability to gain timely insights and optimize campaigns effectively. Existing analytics workflows and dashboards can be deficient, leading to delayed decision-making and missed opportunities for improved marketing outcomes.
Solution
Newton Research offers an AI-powered platform that automates marketing analytics workflows, enabling brands, agencies, publishers, and platforms to streamline their processes and improve marketing outcomes. The platform provides a team of pre-trained AI agents specializing in marketing analytics, allowing users to automate tasks such as data exploration, audience management, measurement, and reporting. Newton's architecture is designed for deployment within the user's cloud environment, ensuring data security and compliance. The platform also allows users to build and train their own custom AI agents, tailoring the system to their specific needs and use cases.
Target Audience
The primary target audience includes marketing teams within brands, agencies, publishers, and platforms seeking to automate analytics workflows, improve data-driven decision-making, and increase overall marketing effectiveness.
Features
- Pre-built AI agents trained on marketing analytics best practices
- Automated data exploration, cleaning, and standardization
- Audience segmentation and lookalike modeling
- Cross-channel measurement and incrementality analysis
- Automated report generation and dashboarding
- Anomaly detection and outlier identification
- Yield management and optimization
- Integration with various business and BI applications
- Ability to build and train custom AI agents
- Containerized application for deployment to your cloud platform