Newtail offers a Retail Media platform that enables retailers to monetize their advertising assets by creating targeted, measurable campaigns based on consumer purchasing behavior. This solution addresses the challenge of inefficient brand communication by providing retailers with a self-service tool to optimize advertising spend and enhance revenue through data-driven insights.
Funding
$1.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BBFounders
Product
Problem
Retailers often struggle to effectively monetize their advertising assets and gain a comprehensive understanding of consumer purchasing behavior. Brands face challenges in creating targeted and measurable campaigns that optimize advertising spend and drive revenue growth through data-driven insights within the retail environment.
Solution
Newtail provides a Retail Media platform that enables retailers to transform their online and offline presence into a comprehensive advertising platform. The platform allows brands to create and manage targeted, data-driven campaigns based on consumer behavior, providing a self-service tool to optimize advertising spend and enhance revenue. By unifying digital and physical channels, Newtail offers a 360º media solution that includes onsite, offsite, and in-store advertising opportunities. The platform provides real-time data and analytics, allowing retailers and brands to measure campaign performance and make informed decisions to improve ROI.
Target Audience
Newtail's primary customers are retailers seeking to monetize their advertising assets and brands aiming to create targeted, measurable campaigns based on consumer purchasing behavior.
Features
- Self-service platform for creating and managing targeted advertising campaigns
- Unified solution for digital (onsite and offsite) and physical (in-store) media
- Real-time data and analytics for campaign performance tracking
- Algorithms that maximize results using AI
- Centralized inventory management
- Flexible, modular, and personalized solution