NEWME is a fashion platform that offers women’s apparel through a mobile app and physical stores, delivering a constantly refreshed catalog of tops, dresses, denim, swimwear, and accessories. The service combines weekly new arrivals, detailed product information, and a simple return policy with a loyalty program, allowing shoppers to discover and purchase on‑trend items both online and in‑store.
Funding
$18M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Consumers often struggle to find a continuously refreshed selection of stylish clothing that matches their evolving personal tastes, especially when limited to static inventories in traditional retail stores.
Solution
Newme operates a fashion platform that combines a mobile app with a network of physical stores to deliver a constantly updated catalog of women’s apparel across categories such as tops, dresses, bottoms, denim, swimwear, and accessories. The brand emphasizes rapid turnover of styles, allowing shoppers to explore new trends weekly and purchase items that reflect their current mood or occasion. An integrated e‑commerce experience supports easy browsing, size selection, and secure checkout, while a clear return and wallet‑credit system encourages low‑risk experimentation. By maintaining both online and offline touchpoints, Newme provides flexible access points for customers to discover, try on, and buy fashion that evolves with them.
Target Audience
Fashion‑forward women in India who seek a dynamic, on‑trend wardrobe and prefer the convenience of shopping via a mobile app combined with the option to visit brick‑and‑mortar stores for fitting.
Features
- Mobile app with weekly “new arrivals” feed covering a broad range of categories (tops, dresses, denim, swimwear, athleisure, etc.)
- Physical storefronts in major Indian cities for in‑person try‑on and immediate purchase
- Detailed product pages with size guides, customer reviews, and high‑resolution images
- Simple return policy with a ₹100 handling fee and a 60‑day wallet‑credit expiration for unused balances
- Trend Coins loyalty program allowing up to ₹50 discount per order
- Integrated payment options and order management (modify address, cancel, track delivery)
- Regularly refreshed inventory to match changing consumer style preferences