NEWMEN designs and sells head-up display (HUD) devices for cars that project driving data—such as speed, engine RPM, coolant temperature, and battery voltage—directly onto the windshield or a dedicated display. The devices connect to a vehicle's OBD2 port or GPS to provide real-time information without requiring the driver to look away from the road. The product line includes multiple models with varying features, including audible alerts for speed limits and engine issues.
Funding
Funding not disclosed
Founders
Product
Problem
Drivers often need to glance at their dashboard or smartphone to check speed, engine status, or navigation data, which takes their eyes off the road and increases the risk of accidents. Distracted driving is a leading cause of traffic fatalities worldwide, and conventional instrument clusters do not prioritize keeping critical information in the driver's direct line of sight.
Solution
NEWMEN offers a range of head-up display (HUD) devices that project essential driving information directly onto the windshield or a dedicated transparent screen, allowing drivers to keep their eyes on the road. The devices connect to the vehicle's OBD2 port or use GPS to pull real-time data such as speed, engine RPM, coolant temperature, battery voltage, fuel consumption, and error codes. Models vary from basic projection units to advanced monitors with additional metrics like acceleration time, trip distance, and satellite count. Many models include audible alerts for overspeeding, high RPM, or engine overheating, helping drivers avoid fines and prevent mechanical issues without manual checks.
Target Audience
Primary customers are car owners and drivers seeking to improve road safety and vehicle monitoring, as well as automotive accessory retailers and resellers looking to stock HUD products.
Features
- OBD2 and/or GPS connectivity for accurate real-time vehicle data without relying on a smartphone
- Projection onto the windshield (Reflection series), onto a built-in glass (Mirror series), or direct display (Monitor series) to suit different vehicle interiors
- Audible alerts for overspeeding, high engine RPM, and high coolant temperature to support safe driving and reduce speeding fines
- Display of diagnostic trouble codes (Check Engine) directly on the HUD, enabling early detection of vehicle faults
- Additional metrics including fuel consumption, trip distance and duration, acceleration time (0–100 km/h), braking time, and compass direction on select models
- A dedicated HUD model designed exclusively for Tesla vehicles, available for pre-order