NewCraft is a developer‑first data warehouse that ingests employee information from any HR system, normalizes it into a standard schema, and exposes it via a real‑time REST API and a single‑script NewCraft.js library. By handling data mapping, deduplication, and synchronization, it lets HR tech teams quickly add reliable employee data to benefits, learning, onboarding, financial services, and recruiting applications without building custom integrations.
Funding
Funding not disclosed
Founders
Product
Problem
HR and employee‑related applications often need to pull data from multiple disparate systems (payroll, benefits, learning, recruiting, etc.), requiring custom integrations and data transformation for each source. This fragmentation slows development, introduces inconsistencies, and makes it difficult to build unified employee experiences.
Solution
NewCraft provides a centralized data warehouse that ingests employee information from any HR system and normalizes it into a standard schema. Developers can access the unified data via a RESTful API or embed the NewCraft.js script to add authentication and data sync to any application with minimal code. The platform handles the “plumbing” of data mapping, deduplication, and real‑time updates, allowing HR tech products to focus on core features such as benefits administration, learning management, onboarding, financial services, and recruiting. By offering a developer‑first interface, NewCraft accelerates the creation of integrated employee experiences while ensuring data consistency across the ecosystem.
Target Audience
Primary customers are HR technology developers and SaaS product teams that need a reliable, standardized employee data layer to power benefits platforms, learning systems, onboarding tools, financial services, and recruiting applications.
Features
- Unified employee data ingestion from arbitrary HR sources with automatic schema standardization
- Real‑time API for querying normalized employee records, supporting CRUD operations
- NewCraft.js single‑script library for easy integration of authentication and data sync into web applications
- Built‑in connectors for common HR use cases: benefits administration, learning management, onboarding, financial services, and recruiting
- Developer‑focused documentation and SDKs to streamline integration and reduce custom code
- Scalable cloud infrastructure that handles high‑volume employee data updates with low latency