NewComma is a social media platform tailored for African and Black creatives, offering tools for content creation and audience engagement. It provides a dedicated space for these communities to showcase their work and connect with peers, addressing the underrepresentation of their voices in the digital landscape.
Funding
Funding not disclosed
Founders
Product
Problem
African and Black creatives often lack dedicated platforms to showcase their work and connect with relevant opportunities, leading to underrepresentation in the global creative industry and limited access to career advancement resources. Existing social media and job platforms often fail to cater specifically to the unique needs and cultural context of these communities.
Solution
NewComma is a social recruitment platform designed to connect African and Black creatives with opportunities, resources, and each other. The platform enables creatives to build digital portfolios, share their work, and engage with a global community. For businesses, NewComma offers tools to advertise job openings, discover talent, and streamline the recruitment process, with a focus on connecting with culturally relevant and diverse candidates. NewComma also provides a global content feed, direct messaging, and bookmarking features to facilitate real-time engagement and collaboration.
Target Audience
NewComma primarily targets African and Black creative professionals seeking opportunities and a platform to showcase their work, as well as companies and organizations looking to hire diverse talent with cultural fluency.
Features
- Digital portfolio builder with customizable layouts and media blocks for showcasing creative projects
- Integration with external platforms like YouTube, Instagram, and Spotify for seamless content embedding
- Job board for advertising full-time, part-time, and freelance roles to a network of African and Black creatives
- Applicant tracking system for shortlisting candidates, assessing portfolios, and scheduling interviews
- Global content feed for sharing work, ideas, and updates with the community
- Direct messaging for building relationships and collaborating with other creatives
- Bookmark feature for saving favorite posts, projects, and opportunities
- Mobile app for accessing the platform on iOS and Android devices