The startup has developed a plastic-recycling application that facilitates on-demand collection of household plastic waste, directly from consumers' homes. Users receive discount coupons as rewards, incentivizing participation in recycling efforts and contributing to the reduction of plastic waste in landfills.
Funding
$280K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Current plastic recycling systems often lack accessibility and struggle with low participation rates, leading to significant plastic waste accumulation in landfills and environmental pollution. Existing recycling methods can be inconvenient for households, and the lack of incentives further discourages consistent recycling habits.
Solution
newBin aims to improve plastic recycling rates by providing accessible drop-off receptacles and a mobile application that rewards users for recycling. The company places bins that accept unsorted bags of all plastic types, requiring only that the plastic be dry and relatively clean. Users can locate these bins using the newBin mobile app, available on iOS and Android, and earn Eco Rewards, powered by ZeLoop, for recycling their plastic waste. This incentivized approach encourages more frequent recycling and helps divert plastic from landfills, contributing to a more effective and honest recycling system.
Target Audience
The primary target audience includes environmentally conscious households and individuals seeking convenient and incentivized plastic recycling solutions.
Features
- Mobile application (iOS and Android) for locating recycling bins and tracking rewards
- Eco Rewards program powered by ZeLoop, incentivizing recycling through discounts and other benefits
- Drop-off receptacles that accept unsorted bags of all plastic types
- Acceptance of a wide range of plastic types, simplifying the recycling process for users
- Community engagement through events and information tables to promote recycling awareness