New Wave provides an AI‑native operating system that centralizes the entire user‑generated content (UGC) creator workflow for marketers. The platform lets brands and agencies publish shareable campaign links, automatically scores and matches creators, and offers real‑time dashboards, daily insights, and smart alerts to manage and scale creator collaborations, all with unlimited third‑party integrations.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies often face difficulty identifying suitable user‑generated content (UGC) creators, coordinating campaign logistics, and scaling successful creator collaborations without fragmented tools and manual processes.
Solution
New Wave offers an AI‑native operating system that centralizes the entire UGC workflow. Marketers publish a campaign via a shareable application link, allowing creators to apply instantly while the platform’s AI agents generate matching scores, profile summaries, and fit insights to streamline selection. Once approved, the system tracks content production, performance metrics, and creator progress in real time, delivering daily insights, smart alerts, and automated feedback loops that help creators iterate and amplify high‑performing assets. All functionalities are accessible through a single interface with unlimited third‑party integrations, reducing tool sprawl and accelerating campaign scaling.
Target Audience
Primary customers are startups and marketing agencies that run frequent UGC campaigns and need a unified platform to source, manage, and scale creator collaborations.
Features
- Shareable campaign link that captures creator applications instantly
- AI‑driven matching scores and fit analytics for rapid creator selection
- Real‑time dashboard monitoring content assets, performance KPIs, and creator milestones
- Automated daily insights and smart alerts to surface optimization opportunities
- Feedback loop tools that guide creators toward higher‑impact content
- Unlimited integrations with existing marketing, analytics, and collaboration platforms