NeuroX combines EEG, facial coding, and eye tracking technologies to analyze consumer behavior and provide actionable insights for marketing strategies. The startup also offers neurofeedback treatments to improve cognitive function and address neurological conditions such as ADHD, depression, and insomnia.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional marketing strategies often lack deep insights into consumer behavior, leading to ineffective campaigns and wasted resources. Understanding the subconscious drivers behind consumer decisions requires specialized tools and expertise that are not readily available to most businesses. Existing methods for assessing consumer preferences can be subjective and fail to capture the full range of emotional and cognitive responses.
Solution
NeuroX offers neuromarketing solutions that leverage EEG, facial coding, eye tracking, and other biometric technologies to analyze consumer behavior and optimize marketing strategies. The company's services include neurodesign, neurobrand testing, product testing, and neuropackaging, providing data-driven insights into consumer preferences, emotions, and decision-making processes. NeuroX Predict AI is an AI-powered tool that uses neuroscience-based data to optimize advertising and creative campaigns, providing attention heatmaps and cognitive scores to predict audience responses and improve ad performance. In addition, NeuroX provides neurofeedback treatments for neurological conditions, utilizing EEG technology to monitor and enhance brain activity.
Target Audience
NeuroX serves marketing teams, advertising agencies, product designers, and UX researchers seeking data-driven insights into consumer behavior, as well as individuals seeking neurofeedback treatments for neurological conditions.
Features
- EEG (Electroencephalography) for measuring brain activity and cognitive responses
- Facial coding for analyzing emotional responses through facial expressions
- Eye tracking for measuring and analyzing eye movements and visual attention
- GSR (Galvanic Skin Response) for measuring skin conductance and emotional arousal
- HRV (Heart Rate Variability) for measuring variations in heart rate and physiological responses
- NeuroX Predict AI: AI-powered tool for optimizing advertising campaigns with attention heatmaps and cognitive scores
- Neurofeedback treatments for neurological conditions such as ADHD, depression, and insomnia
- NeuroX SDK: A set of libraries for configuring and receiving data from NeuroX devices across different operating systems and platforms