Neurosensum utilizes neuroscience tools and AI to analyze consumers' subconscious responses through methods such as measuring brain activity and physiological reactions. This approach provides businesses with deep insights into consumer behavior, enhancing product development and marketing strategies by revealing preferences that traditional research methods overlook.
Funding
$8.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods often fail to capture the subconscious drivers behind consumer behavior, leading to incomplete or inaccurate insights for product development and marketing strategies. Relying solely on explicit responses can overlook the emotional and cognitive biases that influence purchasing decisions.
Solution
Neurosensum provides neuroscience-based market research solutions that analyze consumers' subconscious responses to marketing stimuli. By measuring brain activity, physiological reactions, and other implicit signals, Neurosensum uncovers deeper insights into consumer preferences and decision-making processes. Their NeuroSuite of products offers a comprehensive understanding of consumer behavior, enabling businesses to optimize product development, brand messaging, and overall marketing effectiveness. The company's approach combines neuroscientific techniques with advanced analytics to address complex marketing challenges across various industries.
Target Audience
Neurosensum's primary customers are businesses across various sectors, including consumer packaged goods, telecommunications, automotive, finance, and retail, seeking deeper insights into consumer behavior to improve their marketing and product development strategies.
Features
- **NeuroSegmentation:** Identifies distinct consumer segments based on neurological and psychological profiles.
- **MyndIdea:** Evaluates the neurological impact of new product ideas and concepts.
- **MyndSensory:** Assesses sensory experiences and their influence on consumer preferences.
- **PackSense:** Optimizes packaging design by measuring subconscious responses to visual elements.
- **UXSense:** Enhances user experience by analyzing neurological reactions to digital interfaces.
- **MyndSight:** Measures the effectiveness of advertising campaigns by tracking brain activity.
- **MyndTune:** Fine-tunes marketing messages to resonate with target audiences on a deeper level.
- **NeuroEquity:** Quantifies brand equity by assessing the emotional connections consumers have with a brand.
- **ShopperSense:** Understands shopper behavior and optimizes the in-store experience.
- **NeuroImage:** Evaluates the subconscious impact of brand imagery and visual communication.