Neuro-Insight provides a patented SST (Subconscious Signal Tracking) technology that records the brain’s executive decision‑making processes in real time, capturing the subconscious drivers of meaning, motivation, and behavior. By directly measuring neural responses rather than relying on self‑report, the platform delivers predictive insights that correlate with real‑world actions, and is used by Fortune 100 companies, governments, and the United Nations for market research, product development, and policy testing.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research relies on self‑reported surveys and observable behavior, which miss the subconscious neural processes that actually drive meaning, motivation, and decision‑making. This invisible layer leads to inaccurate predictions of consumer behavior and limits the effectiveness of branding, product design, and policy planning.
Solution
Neuro Insight offers a patented Subconscious Signal Tracking (SST) technology that records real‑time brain activity associated with executive decision‑making. By directly measuring neural responses rather than relying on verbal reports, the platform captures subconscious reactions that precede conscious choices. The captured signals are processed through validated analytics to generate predictive insights about meaning formation, motivation, and subsequent behavior. These insights are delivered to clients in a format that can be integrated with existing market models, enabling more accurate forecasting for brands, governments, and large organizations. The system has been deployed for over a decade with Fortune 100 companies, governmental agencies, and the United Nations, demonstrating high correlation with real‑world outcomes.
Target Audience
Primary customers are large enterprises, brand and advertising agencies, government bodies, and international organizations that require deep behavioral insight for market forecasting, policy design, or communication strategy.
Features
- Patented SST technology that records moment‑by‑moment executive brain responses using EEG‑based neuroimaging
- Time‑locked signal capture that isolates the neural layer where meaning and motivation are formed
- Scalable analytics pipeline validated against in‑market behavior, achieving up to 86% predictive accuracy
- Integration of neural data with traditional market research metrics for enriched insight generation
- Secure, cloud‑based data handling with encryption to protect participant confidentiality