Neotrust offers a data and intelligence platform for the Brazilian e-commerce sector, providing granular insights into market dynamics, consumer behavior, and competitive positioning. The platform enables businesses to analyze category performance, track competitor sales, and understand channel dynamics to optimize strategies and drive revenue growth.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses in the Brazilian e-commerce sector struggle to gain granular insights into market dynamics, consumer behavior, and competitive positioning. This lack of detailed intelligence hinders effective strategy development, market share optimization, and sales growth initiatives.
Solution
Neotrust provides a comprehensive data and intelligence platform focused on the Brazilian e-commerce landscape. The platform offers deep dives into category performance, geographic granularity, and channel dynamics (1P vs. 3P) to identify growth segments and inform assortment strategies. It enables businesses to understand competitor sales data, analyze market share evolution, and refine pricing policies. By mapping consumer behavior across thousands of partner e-commerces, Neotrust helps clients identify key consumer profiles and emerging market trends. This data-driven approach empowers businesses to optimize promotional impacts, improve logistics, and make informed strategic decisions to drive revenue.
Target Audience
The primary customers are e-commerce businesses, retailers, and brands operating within the Brazilian market seeking to enhance their market intelligence and strategic decision-making.
Features
- Granular market analysis with geographic segmentation and category-specific trends.
- Competitive intelligence including sales data, market share tracking, and pricing analysis.
- Consumer behavior mapping to identify purchasing profiles and platform preferences.
- D2C and 1P/3P channel performance data to understand sales dynamics.
- Real-time sales indicators, particularly for peak periods like Black Friday.
- NPS (Net Promoter Score) tracking and consumer review analysis.
- Data integration from over 5,000 partner e-commerce sellers.
- Monitoring of millions of consumer profiles with demographic and behavioral data.