The startup offers a digital banking platform that enables users to manage their finances entirely through a mobile application, eliminating the need for physical branches. Its services include virtual card issuance, payment processing, and transaction tracking, providing a seamless banking experience for users.
Funding
$813.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional banking often requires physical branches, creating inconvenience for users who prefer managing finances remotely. Many individuals seek accessible and comprehensive digital financial solutions beyond basic online banking.
Solution
Neon provides a digital banking platform accessible via a mobile application, offering a suite of financial services without the need for physical branches. Users can access features such as virtual and physical credit cards with no annual fees, high-yield CDB investments, personal loans, and Pix instant transfers. The platform also offers "Viracrédito," which allows users to convert deposited funds into credit card limit. Neon integrates MEI Fácil services for micro-entrepreneurs, providing tools for managing their businesses within the same app.
Target Audience
The primary target audience includes individuals seeking a comprehensive, mobile-first digital banking experience, as well as micro-entrepreneurs looking for integrated financial management tools.
Features
- Digital account management via mobile app
- Virtual and physical credit cards with no annual fees
- "Viracrédito" feature to convert deposits into credit card limit
- CDB investments with yields up to 113% of CDI and daily liquidity
- Personal loans with simulation and application within the app
- Pix instant transfers
- MEI Fácil integration for micro-entrepreneurs
- Cashback program on purchases
- Savings account with yields higher than traditional savings accounts
- Integration with MEI Fácil, offering services for managing micro-enterprises