Neighbourlytics provides location-based analytics tools that deliver community insights through accessibility mapping, visitation patterns, and local demographic data. This enables property managers and marketers to understand visitor behavior and optimize their strategies based on quantifiable community engagement metrics.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Property managers and marketers lack detailed, up-to-date insights into community dynamics, visitor behavior, and local preferences around their assets. This makes it difficult to understand the needs of the local population, optimize marketing strategies, and make informed decisions about property development and management.
Solution
Neighbourlytics provides location-based analytics that delivers insights into community lifestyles and visitation patterns. The platform aggregates and analyzes diverse data sources to provide a comprehensive understanding of the community surrounding a specific location. This enables users to identify popular local amenities, understand visitor demographics, map accessibility, and uncover local social chatter. By quantifying community engagement metrics, Neighbourlytics helps property managers and marketers optimize their strategies and make data-driven decisions.
Target Audience
The primary users are property managers, marketers, urban planners, and place makers who need detailed insights into community dynamics to inform their strategies and decision-making.
Features
- Accessibility mapping to determine the catchment area of a location and its demographic makeup
- Attraction mapping to identify popular local amenities and community hotspots
- Activity hotspot analysis to understand where people spend the most time in the local area, differentiated by time of day and day of week
- Social listening to uncover local residents' favorite activities and places
- Visitation pattern analysis to examine movement patterns in and out of a location, including visitor origins and resident destinations
- Historical data analysis to track changes in community dynamics over time