Negator is an AI‑driven platform that connects to Google Ads accounts, automatically classifies search terms, and generates ready‑to‑import negative keyword lists. By continuously updating these lists, it helps PPC managers and agencies reclaim up to 76% of wasted spend and lower cost‑per‑lead without manual keyword analysis.
Funding
Funding not disclosed
Founders
Product
Problem
Google Ads campaigns often waste budget on irrelevant or competitor search terms, leading to high cost‑per‑lead and reduced ROI. Identifying and excluding these non‑valuable clicks manually is time‑consuming and error‑prone.
Solution
Negator offers an AI‑driven platform that automatically analyzes search terms from a Google Ads account and classifies each as Relevant, Not Relevant, or Competitor. Based on this classification, the system generates ready‑to‑implement negative keyword lists that can be applied directly within Google Ads. By continuously updating these lists, the platform helps advertisers reclaim 25‑76% of their ad spend, lower cost‑per‑lead, and maintain cleaner campaigns without manual effort. Integration is performed through a simple account connection, after which the AI handles ongoing term classification and negative keyword refinement.
Target Audience
Primary users are PPC managers, digital marketing agencies, and in‑house marketing teams that run Google Ads campaigns and need efficient negative keyword management.
Features
- AI-powered classification of search terms into Relevant, Not Relevant, and Competitor categories
- Automatic generation of negative keyword lists ready for immediate import into Google Ads
- Direct integration with Google Ads accounts for seamless list deployment
- Ongoing term analysis to continuously capture new irrelevant or competitor queries
- Dashboard showing reclaimed budget percentages and cost‑per‑lead improvements