The startup offers a platform that integrates gaming-specific NFTs, multi-chain wallets, and custom marketplaces through APIs and SDKs, enabling developers to enhance blockchain game economies. It addresses the need for improved revenue performance and publisher trust in ad-tech by providing tools for monetization and user analytics.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PVFounders
Product
Problem
Game developers face challenges in maximizing ad revenue, especially with iOS's privacy restrictions limiting traditional ad tracking. This impacts their ability to effectively monetize their games and acquire new users. Additionally, maintaining publisher trust in ad tech is crucial for sustainable growth.
Solution
Nefta provides an ad-network and pre-mediation solution designed to enhance revenue performance and rebuild publisher trust within the ad tech ecosystem. The platform focuses on boosting eCPMs and ARPDAU through a privacy-centric approach, leveraging first-party data to improve ad targeting and monetization. Nefta's solutions include tools for user acquisition campaigns, in-app ad monetization, and game management, all aimed at helping developers connect with their audiences and grow their businesses. The platform offers hybrid mediation to optimize ad revenue across all user segments, with transparent auction dynamics and verifiable pricing.
Target Audience
Nefta primarily targets game developers and publishers looking to improve their ad monetization strategies, acquire users effectively, and maintain trust in their ad technology partnerships.
Features
- Nefta Ads SDK: Boosts eCPMs from iOS opt-out users through innovative use of first-party data.
- Behavioral Analysis: Optimizes ad campaigns to improve install rates by targeting users more likely to engage.
- Hybrid Mediation: Optimizes ad revenue across all segments with real-time or aggregate pricing.
- Transparent Auction Dynamics: Provides fully verifiable and fair auction processes.
- Ad Network: Delivers superior revenue performance while rebuilding publisher trust in adtech.