NearSt provides a local inventory feed solution that enables retailers to display their in-store products on platforms like Google and Facebook, driving online shoppers to physical stores. This technology addresses the need for retailers to increase visibility and foot traffic by ensuring potential customers can verify product availability before visiting.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brick-and-mortar retailers struggle to effectively showcase their in-store inventory to online shoppers, leading to missed sales opportunities and reduced foot traffic. Potential customers often opt for online retailers or competitors because they lack real-time visibility into local product availability.
Solution
NearSt provides a local inventory feed solution that connects retailers' in-store stock data to online platforms like Google and Facebook, increasing product visibility for local shoppers. The platform integrates with existing point-of-sale (POS) and inventory management systems to extract and unify live stock data. This allows retailers to display real-time product availability to nearby customers searching online, driving them to physical stores. NearSt also offers analytics and reporting tools to help retailers understand local customer demand and optimize their inventory.
Target Audience
NearSt primarily targets brick-and-mortar retailers, including independent stores and multi-location chains, looking to increase foot traffic and sales by showcasing their in-store inventory to local online shoppers.
Features
- Automated integration with hundreds of EPOS systems to extract live in-store inventory data
- AI-powered data cleansing and enrichment to ensure accuracy and consistency of product information
- Real-time synchronization of inventory data with Google Local Inventory Ads and other online platforms
- Local Insights dashboard providing analytics on customer search behavior and competitor performance
- Automated Google Local Inventory Ads campaign management
- Unified platform to control in-store feeds, measure impact, and connect new channels
- Ability to integrate in-store inventory availability with e-commerce purchasing options