This startup enables consumers to monetize their anonymized data by connecting directly with brands that seek insights, questions, and promotional offers. By facilitating a secure data-sharing platform, it addresses the lack of consumer control and compensation in the data economy.
Funding
$10.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers lack control over their personal data and are not compensated when companies use it for insights, marketing, or product development. This creates a data asymmetry where individuals generate value without receiving direct benefits or maintaining privacy.
Solution
This startup provides a platform that allows consumers to directly connect their anonymized data with brands seeking insights, enabling individuals to monetize their information. The platform ensures data privacy through anonymization techniques while giving users control over what data is shared and with whom. By facilitating direct connections between consumers and brands, the platform aims to create a more equitable data economy where individuals are compensated for the value they generate. This approach empowers consumers to participate actively in the data marketplace while maintaining control and transparency.
Target Audience
The primary target audience is consumers interested in monetizing their data while maintaining privacy, as well as brands seeking direct access to consumer insights.
Features
- Secure data-sharing platform connecting consumers and brands
- Anonymization techniques to protect user privacy
- User control over data sharing preferences
- Direct compensation for data usage
- Transparent data usage policies