Nazena transforms end-of-life textile waste, particularly denim, into rigid, high-performance panels for furniture and interior applications through a patented recycling process. Its flagship product, Will, is a modular furniture system made from 100% regenerated denim panels and patented Playwood connectors, assemblable into nine configurations without glue or special tools. Each panel is unique, unvarnished, and designed for indoor use, offering a durable, circular-economy alternative to conventional materials.
Funding
Funding not disclosed
Founders
Product
Problem
The furniture and construction industries rely heavily on virgin materials and generate significant waste, while textile waste—especially end-of-life denim—is often landfilled or incinerated. There is a lack of scalable, high-performance materials made from recycled textiles that can serve as viable alternatives for interior design and modular furniture applications.
Solution
Nazena provides a patented process that converts textile waste—including cotton, polyester, and polyester-cotton blends—into rigid, versatile panels suitable for furniture, modular panels, tiles, and displays. The material is composed of at least 70% recycled textile waste and features a natural, unvarnished finish that preserves the unique texture and story of the original fabric. Nazena's flagship product, Will, is a modular furniture system made from 10 denim panels and 24 patented Playwood connectors, allowing users to assemble, disassemble, and reconfigure the piece into nine different configurations—from bookshelf to nightstand—using only a hex key. The panels are high-density, weigh approximately 1 kg each, and are designed for daily indoor use, supporting up to 10 kg per shelf.
Target Audience
Primary customers are interior designers, furniture manufacturers, and eco-conscious consumers seeking sustainable, modular, and customizable furniture and interior solutions for residential and commercial spaces.
Features
- Patented recycling process transforms end-of-life denim and other textile blends into rigid, high-density panels with at least 70% recycled content
- Will modular furniture system includes 10 panels and 24 patented Playwood connectors, enabling nine different configurations without glue or special tools
- Panels feature a natural, unvarnished finish, making each piece unique and suitable for indoor environments
- Advanced processing techniques include laser cutting, CNC cutting, plotter cutting, and DTF, inkjet, heat, and screen printing for customized applications
- Modular and expandable system: users can purchase additional Will Base modules (4 panels) or a second full kit to scale their furniture
- Designed for disassembly and reconfiguration, allowing users to change the furniture's form without damaging the panels