NaviStone's platform utilizes first-party data to identify and activate high-potential customer audiences, enhancing acquisition and retention strategies. By employing targeted retargeting and personalized messaging, it aims to improve marketing efficiency and increase return on marketing spend by up to 70%.
Funding
$18.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CFounders
Product
Problem
Many businesses struggle to effectively re-engage website visitors who leave without making a purchase or providing contact information. Traditional retargeting methods often rely on digital channels, which can be ineffective for reaching certain demographics or those who have opted out of online advertising.
Solution
NaviStone offers a platform that identifies and activates high-potential customer audiences through direct mail retargeting. By leveraging first-party data and advanced identity resolution, NaviStone recognizes website visitors and converts them into postal addresses, enabling personalized postcard campaigns. The platform models visitor behavior to prioritize mailings to those most likely to convert, and differentiates between existing customers and prospects to tailor messaging and offers. NaviStone also provides holdout testing to measure the incremental impact of direct mail campaigns.
Target Audience
NaviStone primarily serves retail, travel and hospitality, beauty and wellness, apparel and accessories, and home services companies looking to improve customer acquisition and retention through targeted direct mail campaigns.
Features
- Identity graph linking website browsing activity to postal addresses
- Visitor scoring and segmentation based on likelihood to convert
- Personalized postcard design based on browsed product categories
- Customer recognition to differentiate between existing customers and prospects
- Holdout testing to measure incremental sales lift
- Integration with ESP/CRM campaigns through Amplify
- Lookalike audience identification for prospecting
- IQ Mail for retention of customers who have opted out of digital channels