The startup offers interactive product demos that utilize real-time simulation technology to enhance user engagement and understanding of complex products. This approach addresses the challenge of effectively showcasing product features and benefits, leading to improved customer decision-making and increased sales conversion rates.
Funding
$5.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
DSLLFounders
Product
Problem
Traditional product demonstrations often fail to effectively showcase complex features and benefits, leading to poor customer understanding and lower sales conversion rates. Static content like videos or slide decks lack the interactivity needed to engage potential buyers and address their specific needs.
Solution
Navattic provides a platform for creating interactive product demos that enhance buyer engagement and understanding. The platform allows users to capture any web, mobile, or desktop application and transform it into a pixel-perfect, interactive demo. These demos can be easily shared across various channels, including websites, email, and sales presentations, providing prospects with a hands-on experience. By tracking engagement data, sales, marketing, and growth teams can gain insights into buyer intent and tailor their outreach accordingly, leading to increased conversion rates and accelerated deal cycles.
Target Audience
Navattic primarily targets sales, marketing, and growth teams within SaaS companies who want to improve lead generation, accelerate sales cycles, and enhance customer engagement through interactive product experiences.
Features
- Click-to-capture Chrome extension and drag-and-drop editor for easy demo creation
- Support for web, mobile, and desktop applications, preserving hover states, animations, and dynamic interactions
- Storyboard builder for adding text, images, and videos to guide users through the demo
- Personalization variables for tailoring demos to specific audiences
- Lead forms for collecting prospect information directly within the demo
- Integrations with CRM, marketing automation, and analytics platforms like Salesforce, HubSpot, Marketo, Segment, and Google Analytics
- Playbooks for automating actions based on demo engagement, such as sending notifications or updating CRM fields
- Account tracking to identify and deanonymize companies visiting demos