NatureMe is a mobile app offering guided audio sessions that help users deepen their connection with nature through mindful observation. Designed for busy lifestyles, the app provides 10-15 minute practices for use anywhere, from city balconies to wilderness trails. It was developed in partnership with the Wilderness Awareness School, a nonprofit with decades of experience in nature education.
Funding
Funding not disclosed
Founders
Product
Problem
Modern lifestyles have significantly reduced people's connection to nature, with human-nature connection declining by 60% over the past 200 years. Screen dependency and fast-paced routines cause many to overlook the natural environment around them, missing opportunities for stress reduction, wonder, and improved mental wellbeing that regular nature engagement provides.
Solution
NatureMe offers a mobile application with guided audio recordings that help users engage all their senses to observe and connect with the animals, plants, and landscapes around them. Similar to popular meditation apps, the sessions are designed for short daily use, whether sitting, walking, or even indoors, making nature connection accessible regardless of location. The app was created in partnership with the Wilderness Awareness School, which has taught nature connection techniques to over 50,000 people over four decades, bringing their evidence-based methods to a mobile format. Users can experience childlike wonder and peace in everyday settings, from city sidewalks to backyards, transforming ordinary moments into opportunities for nature engagement.
Target Audience
Primary users are adults seeking stress reduction and mindfulness through nature, including busy professionals wanting short mental health breaks, outdoor enthusiasts looking to deepen their experiences, and urban dwellers wanting to connect with nature in their immediate surroundings.
Features
- Guided audio courses that open all senses to nature observation
- Daily practices designed for busy schedules, typically 10-15 minutes long
- Curated playlists tailored for different natural environments
- Specialized practices for experiencing nature in urban and suburban settings
- Daily reminders to encourage consistent nature connection habits
- Available on both iOS and Android platforms with free and subscription-based content tiers