Natural Cycles is a healthcare app that utilizes a proprietary algorithm to analyze basal body temperature for determining fertility status. This FDA-cleared, non-hormonal method provides users with personalized insights to effectively prevent or plan pregnancies, achieving a typical use effectiveness rate of 93%.
Funding
Funding not disclosed
JMFounders
Product
Problem
Many women seek hormone-free alternatives for birth control or pregnancy planning due to concerns about side effects or personal preferences. Traditional methods may lack personalization, leading to inaccuracies in fertility awareness and potentially impacting effectiveness.
Solution
Natural Cycles offers a non-hormonal, personalized birth control and fertility planning solution based on basal body temperature analysis. The algorithm uses daily temperature readings, input via a thermometer or synced wearable device, to identify fertile and non-fertile days. The app provides users with a daily fertility status, cycle tracking, and educational content, empowering them to make informed decisions about family planning. Natural Cycles is an FDA-cleared Class II medical device that offers a hormone-free alternative to traditional birth control methods.
Target Audience
The primary target audience includes women seeking non-hormonal birth control options, those planning pregnancy, and individuals interested in tracking their menstrual cycles for health and wellness purposes.
Features
- Basal body temperature tracking via manual input or wearable device integration (Apple Watch, Oura Ring)
- Daily fertility status (fertile or not fertile) determined by a proprietary algorithm
- Cycle tracking and calendar view to visualize menstrual cycles and fertile windows
- Personalized insights and educational content about the menstrual cycle and fertility
- Option to log mood, energy levels, and other symptoms to track cycle-related changes
- Data privacy protection program with advanced security measures
- Integration with insurance providers for subscription reimbursement in the US