Funding
$243.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brands struggle to efficiently scale their marketing efforts due to misaligned incentives from media buyers, agencies, and platforms, often resulting in sluggish performance and underwhelming results. Identifying the root causes of these inefficiencies and implementing effective solutions can be challenging.
Solution
Natura Labs is a growth intelligence firm that conducts research audits to identify problems and provide data-driven solutions for brands seeking to scale. They offer audits of marketing systems, including Facebook, Google, TikTok, and Klaviyo, to understand potential for scale and optimize campaign structure. Natura Labs also provides creative strategy and helps brands build AI-driven landing pages for conversion rate optimization. Their approach focuses on identifying friction points and increasing throughput to improve marketing performance.
Target Audience
Natura Labs primarily serves brands seeking to scale their marketing efforts and improve their overall marketing performance through data-driven insights and strategies.
Features
- Research audits of Facebook, Google, TikTok, Klaviyo, social media, brand, UX/UI, data systems, and customer journey.
- Acquisition Powerbundle: Independent audit of marketing systems to understand potential for scale and optimize campaign structure.
- CRO 2 Bundle: Analysis of website shopping experience to identify friction points and improve conversion rates.
- Brand Health Check Bundle: Comprehensive audit to understand potential friction points from point A to point Z.
- Creative strategy development to help brands stand out from the competition.
- AI-driven landing page creation for CRO and optimization.