Natural Trace provides a food‑grade DNA‑based tagging system that embeds a traceable marker directly into food products. The accompanying rapid detection kit and cloud platform enable precise authentication, regulatory compliance, and supply‑chain visibility. This solution helps manufacturers protect intellectual property, build consumer trust, and mitigate food fraud risk.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Counterfeit products and lack of transparency in the food supply chain cost the global food industry billions annually, eroding consumer trust and increasing regulatory compliance burdens. Traditional traceability methods relying on packaging or external markers are vulnerable to fraud and tampering.
Solution
Natural Trace provides a comprehensive traceability solution using food-grade, DNA-based tags that are directly integrated into products at various points in the supply chain. These unique, tasteless, and invisible tags act as bio-barcodes, enabling monitoring and verification of product authenticity at any stage. The NaturalDetect kit employs targeted qPCR testing to identify the unique NaturalTag, linking results to product information within the NaturalCloud digital platform. This system allows brands to verify product origin, protect intellectual property, enhance brand reputation, and simplify compliance with evolving regulations.
Target Audience
The primary target audience includes food and beverage companies, nutraceutical manufacturers, growers, producers, and consumer packaged goods brands seeking to enhance product traceability, protect their brand, and ensure regulatory compliance.
Features
- Food-grade, non-GMO, DNA-based NaturalTag seamlessly integrates into existing manufacturing processes (spraying, blending, mixing, bottling)
- NaturalTag can be added at various points in the supply chain: farm, warehouse, ingredient manufacture, finished product manufacture, distribution, marketplace
- NaturalDetect kit utilizes targeted qPCR testing for precise identification of each unique NaturalTag
- NaturalCloud digital platform captures results and product insights from NaturalDetect, enabling informed decision-making and supply chain surveillance
- Batch-level tagging system provides a unique identity for traceability without altering the product
- Compatibility assessment and customized surveillance and monitoring plans available