Natora offers an operating system for consumer‑packaged‑goods (CPG) trade, consolidating deductions, promotions, and trade data onto a single platform. Its integrated AI agent automates data matching, flags discrepancies, and files disputes, reducing manual spreadsheet work and recapturing lost revenue from invalid deductions. The solution is designed for mid‑market CPG brands to streamline finance operations and improve trade spend efficiency.
Funding
Funding not disclosed
Founders
Product
Problem
Mid‑market CPG brands lose significant revenue each year because deduction, promotion, and trade data are scattered across spreadsheets, retailer portals, and disparate systems, making it difficult to identify invalid deductions and recover lost funds.
Solution
Natora offers a single trade operations platform that consolidates deductions, promotions, and trade data into one repository. An AI‑driven agent continuously matches incoming data to its source, flags discrepancies, and automatically generates dispute filings with attached documentation. Users can upload raw files—Excel sheets, broker PDFs, or photographed purchase orders—directly into the system or via Slack, where the AI extracts and reconciles SKU information without manual reformatting. The platform then presents matched deductions and recovery opportunities, allowing finance teams to shift focus from manual spreadsheet work to strategic activities. By automating data resolution and dispute initiation, Natora helps CPG finance teams capture revenue that would otherwise remain unrecovered.
Target Audience
Primary customers are finance and trade spend teams at mid‑market consumer packaged goods companies that manage retailer deductions and promotional spend.
Features
- Unified database for deductions, promotions, and trade data across all retailer channels
- AI agent that performs automatic data matching, discrepancy detection, and dispute filing with supporting documents
- Drag‑and‑drop file ingestion and Slack integration for unstructured Excel, PDF, or image inputs
- Real‑time visibility of matched deductions and recovery amounts with actionable alerts
- No‑code data extraction and SKU reconciliation eliminating manual entry and reformatting