Native enables direct contributions to conservation projects by selling 3m² land "Squares" that integrate carbon sequestration, biodiversity preservation, and community benefits. Users can select diverse ecosystems and track their tangible impact through an interactive map, with significant revenue directly supporting local indigenous communities.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional approaches to environmental conservation often rely on opaque carbon markets that can undervalue nature's multifaceted contributions. This reductionist focus overlooks critical aspects like biodiversity and community impact, leading to potential unintended consequences and a lack of tangible connection for contributors.
Solution
Native provides a platform that enables individuals and organizations to directly contribute to conservation projects through the purchase of "Squares," representing 3m² of land. This approach moves beyond single-metric carbon offsetting by integrating carbon sequestration, biodiversity preservation, and community benefit into a unified impact assessment. Users can select from various ecosystems, including rainforests, mangroves, and coral reefs, and track their tangible contributions via an interactive map and dashboard. The platform emphasizes transparency, ensuring that a significant portion of revenue directly supports local indigenous communities and their stewardship efforts.
Target Audience
The platform targets individuals and businesses seeking transparent and impactful ways to contribute to environmental conservation, particularly those interested in holistic approaches that benefit biodiversity and local communities.
Features
- Area-based conservation model utilizing 3m² "Squares" for direct land protection.
- Integrated ABC (Area, Biodiversity, Community) methodology for holistic impact assessment.
- Interactive map and dashboard for real-time tracking of conservation impact.
- Direct financial contribution model, with 80-90% of revenue allocated to indigenous communities for selected projects.
- Utilization of satellite imaging and AI for remote analysis and additionality verification.
- Future integration of bioacoustics and other advanced technologies for enhanced biodiversity monitoring.
- Transparent project financing and community participation reporting.
- Subscription options and potential integration into consumer purchases for recurring impact.