Nativeearth provides an online platform that lets individuals and businesses protect biodiversity by purchasing “squares” of land or sea projects such as rainforests, mangroves, or coral reefs. Users can select a project, buy a square, and track the environmental impact in real time, making conservation easy, transparent, and rewarding.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals and companies want to support biodiversity and ecosystem restoration but face complex, opaque markets that require large investments, lack transparent impact tracking, and often result in greenwashing.
Solution
Nativeearth offers an online platform where users can select specific land or marine conservation projects—such as rainforests, mangroves, or coral reefs—and purchase “squares” of protection. The platform uses AI and high‑resolution satellite imaging to identify nature‑based solutions at a 3 m² resolution, providing quantifiable biodiversity, carbon, and community co‑benefit scores for each square. Purchasers can monitor their holdings on an interactive map, view impact dashboards, and share results with stakeholders, ensuring transparent, measurable contributions. The model prioritizes indigenous communities by allocating a high share of sale proceeds to them and enabling secondary‑market royalties, creating a fairer distribution of benefits. By bundling biodiversity, carbon, and social metrics into a single product, Nativeearth helps users meet multiple ESG objectives with minimal effort.
Target Audience
Primary customers are environmentally conscious consumers, SMEs, and large enterprises seeking verifiable biodiversity credits and ESG reporting tools.
Features
- AI‑driven satellite analysis that maps and verifies conservation squares at 3 m² precision
- Quantified biodiversity, carbon, and community co‑benefit scores (ABC methodology) for each purchase
- Interactive map and real‑time impact dashboard for tracking and reporting to stakeholders
- Transparent transaction flow that allocates a high percentage of revenue to indigenous communities and supports secondary‑market royalties
- Simple “buy square” workflow enabling individuals and businesses to contribute in seconds without complex paperwork
- Integration‑ready data outputs for ESG reporting, allowing users to meet multiple sustainability metrics with one product