Natify provides a platform for delivering native in-game advertisements across desktop, TV, and mobile, utilizing spatial analysis to accurately measure player engagement and impressions. This technology enables brands to reach targeted audiences in real-time, enhancing advertising effectiveness while maximizing budget efficiency.
Funding
$220K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional methods for in-game advertising lack precise measurement of player engagement, making it difficult for brands to accurately assess ad performance and optimize their spending. This imprecision leads to wasted ad spend and limits the ability to target specific player segments effectively.
Solution
Natify provides a platform for delivering native in-game advertisements across desktop, TV, and mobile devices. The platform uses spatial analysis to measure player engagement and ad impressions accurately. By differentiating between gameplay actions and player focus, Natify provides advertisers with precise data on ad visibility and impact. This enables brands to reach targeted audiences in real-time and maximize the efficiency of their advertising budgets through focused views.
Target Audience
Natify's primary customers are consumer brands, advertising agencies, game publishers, and indie game developers looking to reach gamers through native in-game advertising.
Features
- Native in-game ad delivery across desktop, TV, and mobile platforms
- Spatial analysis heatmaps to differentiate between gameplay actions and player focus
- Accurate measurement of ad impressions based on focused views
- Dynamic targeting based on gender, age, and location
- Support for various ad formats, including logotypes, banner ads, and product placement