Narrativ is a marketplace that enables talent and their agents to license and manage their AI audio likeness for advertisers, allowing for quick ad creation tailored to specific audiences. This platform addresses the challenge of monetizing audio likeness by providing talent with control over ad pricing and content, while offering advertisers a streamlined process to generate and test diverse ad copy efficiently.
Funding
Funding not disclosed
Founders
Product
Problem
Creating diverse and effective audio advertisements often requires significant time and resources for talent acquisition, recording, and iteration. Traditional methods limit the ability of advertisers to quickly test and deploy tailored ad copy across various platforms. Talent also lack control over the use and monetization of their audio likeness in advertising.
Solution
Narrativ is a marketplace that enables advertisers to license AI audio likenesses from talent, streamlining the creation and deployment of customized audio ads. The platform allows talent and their agents to manage and protect their audio likeness, while providing advertisers with a tool to generate and test diverse ad copy efficiently. Advertisers can select talent, generate ads from text within minutes, and experiment with different messages to optimize ROI. Talent retains control over ad pricing, advertiser selection, and approval of specific ad copy, enabling them to passively generate income from their AI likeness.
Target Audience
The primary users are advertisers seeking efficient audio ad creation and talent and their agents looking to monetize and manage their AI audio likeness.
Features
- Marketplace for licensing AI audio likenesses from talent
- Text-to-speech ad generation for rapid ad creation and iteration
- Talent control over ad pricing, advertiser selection, and ad copy approval
- Platform for agents to approve advertisements and manage brand relationships on behalf of talent
- Tools for advertisers to experiment with ad copy and optimize ROI
- Support for podcast platforms, music services, and similar platforms