Nailbiter offers a global quantitative videometrics platform that captures real-time consumer behavior through video and audio recordings during shopping experiences, both in-store and online. This technology provides manufacturers and researchers with actionable insights into consumer decision-making, revealing hidden barriers to product success and enabling data-driven marketing strategies.
Funding
$13.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods often fail to capture the nuances of consumer behavior during actual shopping experiences, whether in physical stores or online. Relying on post-purchase surveys or focus groups can miss critical in-the-moment decision-making factors that influence buying choices. Understanding these hidden barriers to product success requires direct observation of shoppers in their natural environment.
Solution
Nailbiter provides a videometrics platform that captures and analyzes real-time consumer behavior during shopping experiences. By recording and coding both video and audio data, the platform reveals actionable insights into shopper decision-making processes. This technology allows manufacturers and researchers to understand what shoppers notice, consider, and ultimately purchase (or not), providing a deeper understanding of the "why" behind buying decisions. The platform supports various applications, including in-store shopping, e-commerce shopping, product usage, and augmented reality testing of displays and packaging.
Target Audience
Nailbiter's primary customers are manufacturers, brands, and market research firms seeking to understand consumer behavior and optimize product placement, packaging, and marketing strategies.
Features
- Quantitative videometrics platform for capturing shopper behavior in-store, online, and at-home
- Audio and video data coding to reveal hidden barriers to product success
- Support for in-store shopping, e-commerce shopping, and at-home product usage scenarios
- Augmented reality (AR) applications for testing virtual products, planograms, and displays
- Metrics for measuring planogram shopability, display breakthrough, and in-store pack/product benchmarking
- Impulse tracker to discover impulse purchase categories and drivers
- At-home product testing to observe consumers using products in their natural environment