NABL is a marketing operations automation platform that closes the attribution gap for agencies by connecting ad accounts, CRMs, and conversion events. The platform captures every lead with full attribution intact and uploads offline conversion events back to Google Ads or Meta Ads, enabling smart bidding to optimize on real revenue signals rather than incomplete click data.
Funding
Funding not disclosed
Founders
Product
Problem
Most agencies running paid media cannot measure what actually converts because click IDs like Google Ads gclid and Meta fbclid are lost at the CRM handoff. Conversion events never reach the ad platform, so smart bidding optimizes on incomplete data, burning budget and suppressing results.
Solution
NABL connects clients' ad accounts, CRM, and conversion events so every lead flows back as an offline conversion and bidding actually learns. The platform uses OAuth integrations to Google Ads, Meta Ads, GoHighLevel CRM, and analytics platforms, authorized by the agency on behalf of each client. Every CRM lead webhook fires into NABL with full attribution intact, including click IDs, UTM parameters, keyword signals, and audience data. NABL then uploads offline conversion events back to the originating ad account, giving smart bidding real signal and making ROAS measurement accurate.
Target Audience
Primary customers are digital marketing agencies running paid media campaigns on Google Ads and Meta Ads who need accurate conversion tracking and improved smart-bidding performance for their clients.
Features
- OAuth integrations with Google Ads, Meta Ads, GoHighLevel CRM, and analytics platforms for agency-authorized client connections
- Lead capture via CRM webhooks that preserve full attribution data, including click IDs, UTM parameters, keyword signals, and audience data
- Automated offline conversion uploads back to the originating ad account for accurate smart-bidding optimization
- End-to-end attribution loop that enables precise ROAS measurement across paid media campaigns