Myya provides an end‑to‑end digital platform that matches post‑mastectomy patients with clinically engineered bras and silicone breast prosthetics using an AI‑driven fit concierge. The system verifies insurance eligibility, submits claims, and handles billing while offering telehealth access to certified fitters for personalized sizing, and ships the products directly to the patient.
Funding
Funding not disclosed
Founders
Product
Problem
Post‑mastectomy patients often struggle to locate medically appropriate bras and breast prosthetics, and the insurance verification and billing process for these items is fragmented and time‑consuming. This results in delayed access to essential recovery apparel and uncertainty about coverage benefits.
Solution
Myya delivers a clinically informed, end‑to‑end platform that pairs purpose‑built mastectomy bras and silicone breast forms with a digital insurance‑eligibility workflow. A data‑driven fit concierge leverages survivor‑derived sizing algorithms to generate a personalized product recommendation in under three minutes. Certified mastectomy fitters—available via telehealth or at select boutique locations—provide real‑time guidance on fit, comfort, and medical considerations. Myya’s backend automatically validates the patient’s benefits, submits claims, and bills insurers directly, eliminating paperwork for the consumer. The selected items are shipped discreetly to the patient’s door, completing the recovery supply chain without additional administrative steps.
Target Audience
The primary customers are women who have undergone mastectomy or lumpectomy—whether they pursue reconstruction or not—and healthcare providers (oncology clinics, surgical practices) that refer patients needing post‑surgical apparel and prosthetics.
Features
- Clinically engineered pocketed bras with adjustable support zones, moisture‑wicking fabrics, and weight‑distribution technology for post‑surgical comfort
- Anatomically contoured breast prosthetics made from medical‑grade silicone, offering customizable weight and shape options
- AI‑driven fit concierge that matches user‑provided measurements to the product catalog in under 3 minutes, based on aggregated survivor data
- Integrated insurance eligibility engine that verifies coverage, streams claim data to payers, and handles direct billing through a secure, HIPAA‑compliant portal
- Telehealth‑enabled network of certified mastectomy fitters for virtual or in‑store appointments, ensuring personalized sizing and medical guidance
- End‑to‑end order fulfillment with real‑time shipment tracking and automated insurer claim submission
- Secure data architecture that encrypts personal health information and complies with relevant medical device and privacy regulations