TravelAd is a B2B advertising platform that connects brands with international travelers through direct messaging channels like SMS, WhatsApp, Telegram, WeChat, and Line. The platform enables targeted campaign creation based on traveler interests and origin country, with real-time delivery and engagement tracking. It offers OTT API integration for official communications and a self-serve portal for campaign management.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers struggle to reach international travelers with targeted, timely messages because traditional advertising channels lack direct access to this mobile-first audience. Global travelers are frequently unreachable through conventional digital ads, leaving a gap in engagement for brands seeking to connect with in-bound visitors.
Solution
TravelAd is a first-of-its-kind platform that connects advertisers with in-bound travelers worldwide through SMS, WhatsApp, Telegram, WeChat, Line, and other texting applications. The platform uses OTT APIs to deliver official communications directly to travelers' phones, allowing brands to target specific audiences based on their interests and country of origin. Advertisers can create campaigns through an intuitive setup interface, fund their accounts flexibly, and track delivery and engagement in real time. TravelAd is part of Sibia Technologies and holds memberships with GSMA and the World Travel & Tourism Council, lending industry credibility to its operations.
Target Audience
Primary customers are tourism boards, hospitality brands, airlines, and retail businesses seeking to engage with international travelers during their trips through direct mobile messaging.
Features
- Intuitive campaign setup with customizable audience targeting, message content, and scheduling options
- Multi-channel delivery via SMS, WhatsApp, Telegram, WeChat, and Line through OTT API integration
- Flexible account funding with real-time balance tracking for uninterrupted campaign execution
- Real-time progress tracking providing insights into campaign delivery and engagement metrics
- Self-serve portal for advertisers to manage campaigns independently