About MyTraffic

MyTraffic provides a data analytics platform that utilizes AI to deliver precise vehicle traffic insights and visitor demographics for various locations. This technology enables businesses to make informed decisions about site selection and optimize their operational strategies, ultimately enhancing revenue potential and reducing risk.

```xml <problem> Businesses often lack comprehensive, real-time data on foot traffic, visitor demographics, and location performance, making it difficult to optimize site selection, operational strategies, and marketing efforts. This absence of granular insights leads to suboptimal decision-making, missed revenue opportunities, and increased risk in location-based investments. </problem> <solution> MyTraffic offers a data analytics platform that leverages AI to provide detailed insights into vehicle and pedestrian traffic patterns, visitor demographics, and location performance. The platform aggregates and analyzes high-quality data to reveal hidden opportunities and empower businesses to make informed decisions about site selection, network optimization, and resource allocation. By providing actionable intelligence on visitor profiles, purchasing power, and competitive benchmarking, MyTraffic enables businesses to enhance revenue potential, mitigate risk, and gain a competitive edge in the market. </solution> <features> - AI-powered analytics providing insights into footfall, visitor demographics (age, purchasing power), and traffic patterns. - RetailAdvisor: Optimizes store performance and network expansion strategies. - SmartMonitor: Transforms shopping centers into thriving hubs by evaluating asset performance and optimizing tenant mix. - Pulse: Provides audience insights to meet visitor expectations and enhance store performance. - Void: Assesses new location potential and implements data-driven brokerage strategies. - CityManager: Boosts city center economic appeal and optimizes urban infrastructure. - EVConnect: Identifies areas with high charging potential and supports strategic location selection for charging points. - AudienceLabs: Measures in-store visits effectively and assesses the potential of new advertising locations. - DataLibrary: Provides alternative data for high-value needs. </features> <target_audience> The primary target audience includes retail businesses, restaurants, commercial real estate brokers, grocery stores, public sector organizations, charging point operators, and advertising companies seeking to optimize location-based strategies and investments. </target_audience> ```

What does MyTraffic do?

Where is MyTraffic located?

MyTraffic is based in Paris, France.

When was MyTraffic founded?

MyTraffic was founded in 2016.

How much funding has MyTraffic raised?

MyTraffic has raised 44690000.

Location

Paris, France

Founded

2016

Funding

44690000

Employees

142 employees

Major Investors

AXA Venture Partners

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MyTraffic

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Executive Summary

mytraffic.io 10K+

Crunchbase

Founded 2016 – Paris, France

Funding

Estimated Funding

$20M+

Major Investors

AXA Venture Partners

Team (100+)

No team information available.

Company Description

Problem

Businesses often lack comprehensive, real-time data on foot traffic, visitor demographics, and location performance, making it difficult to optimize site selection, operational strategies, and marketing efforts. This absence of granular insights leads to suboptimal decision-making, missed revenue opportunities, and increased risk in location-based investments.

Solution

MyTraffic offers a data analytics platform that leverages AI to provide detailed insights into vehicle and pedestrian traffic patterns, visitor demographics, and location performance. The platform aggregates and analyzes high-quality data to reveal hidden opportunities and empower businesses to make informed decisions about site selection, network optimization, and resource allocation. By providing actionable intelligence on visitor profiles, purchasing power, and competitive benchmarking, MyTraffic enables businesses to enhance revenue potential, mitigate risk, and gain a competitive edge in the market.

Features

AI-powered analytics providing insights into footfall, visitor demographics (age, purchasing power), and traffic patterns.

RetailAdvisor: Optimizes store performance and network expansion strategies.

SmartMonitor: Transforms shopping centers into thriving hubs by evaluating asset performance and optimizing tenant mix.

Pulse: Provides audience insights to meet visitor expectations and enhance store performance.

Void: Assesses new location potential and implements data-driven brokerage strategies.

CityManager: Boosts city center economic appeal and optimizes urban infrastructure.

EVConnect: Identifies areas with high charging potential and supports strategic location selection for charging points.

AudienceLabs: Measures in-store visits effectively and assesses the potential of new advertising locations.

DataLibrary: Provides alternative data for high-value needs.

Target Audience

The primary target audience includes retail businesses, restaurants, commercial real estate brokers, grocery stores, public sector organizations, charging point operators, and advertising companies seeking to optimize location-based strategies and investments.