TIKI is a zero-party data monetization platform that aggregates and analyzes consumer transaction data from various retail channels, including e-receipts and point-of-sale systems. The platform provides businesses with actionable insights into spending patterns and market trends, enabling them to optimize their marketing strategies and improve customer engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to obtain comprehensive and granular consumer transaction data, hindering their ability to understand spending patterns, market trends, and customer behavior across various retail channels. Traditional methods of data collection are often fragmented, incomplete, and lack the depth required for actionable insights.
Solution
TIKI provides a zero-party data platform that aggregates and structures consumer transaction data directly from diverse retail sources, including e-receipts and point-of-sale systems. The platform enables businesses to access detailed, item-level purchase information, analyze consumer spending habits, and identify key market trends. By offering a unified view of transaction data, TIKI empowers businesses to optimize their marketing strategies, improve customer engagement, and make data-driven decisions. The platform facilitates the sourcing of various data types, including consumer transactions, e-receipts, and B2B receipts with supplier attribution, providing a comprehensive understanding of market dynamics.
Target Audience
TIKI's primary customers are businesses across various industries, including retail, financial services, consulting, insurance, ad tech, and beverages, seeking to gain a deeper understanding of consumer behavior and market trends.
Features
- Aggregates consumer transaction data from multiple retail channels, including e-commerce and brick-and-mortar stores.
- Extracts item-level details from receipts, including product names, quantities, prices, and timestamps.
- Provides insights into consumer spending patterns, market trends, and customer behavior.
- Offers structured data on B2B receipts with supplier attribution, capturing line-item details and supplier identities.
- Enables businesses to source data on various industries, including retail, travel, dining, and more.
- Facilitates the analysis of consumer spending before and after specific events, such as starting a new medication.
- Provides access to historical purchasing patterns, transaction volumes, and average transaction values by region.
- Supports the identification of market share, user engagement metrics, and platform preferences.