Serene provides proactive vulnerability management solutions utilizing AI and behavioral science to help institutions identify and support at-risk customers. The platform offers predictive insights through SereneScore and personalized support via SereneCare to ensure regulatory alignment and operational agility. This approach enables organizations to mitigate risk, enhance customer outcomes, and expand financial inclusion responsibly.
Funding
$850K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Financial institutions often struggle to proactively identify and support vulnerable customers facing financial hardship, leading to increased risk, regulatory scrutiny, and negative customer outcomes. Traditional methods rely on reactive measures and manual processes, failing to detect subtle signs of vulnerability early on.
Solution
Serene provides an AI-powered vulnerability management platform that analyzes customer transaction data and behavioral patterns to proactively identify individuals at risk of financial hardship. The platform uses machine learning algorithms to detect hidden patterns and segment customers based on their unique risk profiles and support needs. By providing real-time insights and predictive analytics, Serene enables financial institutions to deliver personalized guidance, targeted interventions, and proactive support through the appropriate channels. This approach enhances customer financial well-being, ensures regulatory alignment, and drives operational agility by streamlining vulnerability management processes.
Target Audience
Serene primarily targets retail banks and consumer credit providers seeking to enhance their vulnerability management processes, improve customer outcomes, and ensure regulatory compliance.
Features
- **SereneID:** Proactive identification of vulnerable customers through advanced data analysis and segmentation.
- **SereneVision:** Predictive insights into future financial outcomes and vulnerabilities with high accuracy.
- **SereneCare:** Personalized support and tailored guidance delivered through the right channels at the right time.
- Real-time vulnerability assessments based on transaction data and behavioral science.
- Integration with existing customer support systems and ecosystem partners.
- Dynamic, data-driven insights for enriching customer care efforts.
- Compliance with regulations such as FCA’s New Consumer Duty and PS24\2.